What is the value of user-centred design for clients?
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User-centred-design (UCD) is becoming the more popular approach when it comes to designing a service or product for users. But despite UCD’s rise in popularity, stakeholders and clients can still struggle to understand the value of taking a UCD approach, instead of, perhaps, a ‘build it and they will come’ approach. We can see the value of a UCD approach in many of the online services that we use everyday, whether that’s scrolling through your email, sending someone a text or browsing through social media.
What is the value of user-centred design for clients?
What is the value of user-centred design for…
What is the value of user-centred design for clients?
User-centred-design (UCD) is becoming the more popular approach when it comes to designing a service or product for users. But despite UCD’s rise in popularity, stakeholders and clients can still struggle to understand the value of taking a UCD approach, instead of, perhaps, a ‘build it and they will come’ approach. We can see the value of a UCD approach in many of the online services that we use everyday, whether that’s scrolling through your email, sending someone a text or browsing through social media.